WHY MARKET IN THE MOTOR SPORTS INDUSTRY AND IN YOUR LOCAL COMMUNITY

Motorsports is a dynamic, cost efficient solution that generates maximum results and return on investment. Hundreds of major corporations, including several fortune 500 companies have made motorsports a part of their marketing strategy.

 

Recent statistics have shown that motorsports fans are affluent, educated, upscale, brand-loyal consumers. Three out of four fans testify that they consciously purchase the products and services of businesses involved in motorsports. Employees of such said companies that support motorsports are more dedicated to their jobs and employers.

 

Stock car racing is one of the country’s fastest growing spectator sorts and its fans are among the most loyal. This loyalty extends not only to the drivers themselves that race each week but also toward the businesses that support the drivers and the raceways at which they compete. 

In fact, most surveys show that over 70% of weekly fans actively buy from companies involved in racing.

 

There is not much flexibility when it comes to other sports and marketing. A well planned marketing program in motorsports can be designed to fit within any budget. Sponsorship packages are very flexible and can be built to keep your specific business goals and objectives in mind.

 

Marketing at Desert Thunder Raceway will allow your business to interact with your target market while presenting a clear message to a captive audience. When used correctly, markeing in motorsports can be an extremely effective marketing tool. Corporate America is realizing the return on their motorsports investments and will spend over $5 billion annually on sponsorship programs nationally.

 

Today’s advertisers are faced with a constantly increasing number of media options and rising media costs. In turn, they need more cost efficient, creative and effective ways to reach large audiences. Desert Thunder Raceway has won the approval of the local and state wide community. Sponsorship of events and the facility offers a great way to increase

market exposure.